How No Nonsense Fitness collects, uses, and protects your personal data under Irish and EU data protection law.
This website uses Cloudflare as a content delivery network and security layer. Cloudflare may process your IP address and request metadata to protect the site from malicious traffic. Cloudflare acts as a data processor under our instruction. See Cloudflare’s Privacy Policy.
Last updated: 7 June 2026
This Privacy Policy explains how No Nonsense Fitness ("we", "us", "our") collects, uses, stores, and protects your personal data when you visit our website at nononsensefitness.ie, sign up to our newsletter, contact us, or otherwise interact with us. We are committed to protecting your privacy in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679, "GDPR") and the Irish Data Protection Acts 1988–2018.
No Nonsense Fitness is the data controller responsible for your personal data. We operate from Ireland. If you have any questions about this policy or how we handle your data, you can reach us via email at keith@irishpeptides.ie.
We only collect personal data that we need for the purposes described below. Under GDPR we must have a lawful basis for each processing activity. The table summarises what we collect and the legal basis we rely on.
| What we collect | Purpose | Legal basis (GDPR Art. 6) |
|---|---|---|
| Website usage data (via Google Analytics) | Understand how the site is used and improve it | Consent |
| Email address (newsletter) | Send you our newsletter and educational content | Consent |
| Name, email (interest form) | Respond to your enquiry and notify you about free nutrition guidance | Consent / steps prior to a contract |
| Contact details and message content (contact form / WhatsApp) | Respond to your query | Legitimate interests / consent |
We use Google Analytics (Google Ireland Limited / Google LLC) to collect anonymous, aggregated statistics about how visitors use our website — such as pages viewed, time on site, approximate location, device, and referral source. Google Analytics sets cookies and may process a truncated version of your IP address. We rely on your consent for this analytics tracking, and you can decline or withdraw it at any time (see the Cookies section). For more information see Google's privacy policy at policies.google.com/privacy.
If you subscribe to our newsletter, your email address (and any name you provide) is processed using Mailchimp (operated by Intuit Inc.) acting as our data processor. We use this solely to send you the content you signed up for. Every email includes an unsubscribe link, and you can withdraw your consent at any time by unsubscribing or contacting us. Mailchimp's privacy practices are described at intuit.com/privacy/statement.
Our interest form collects your full name, email address, and an optional WhatsApp number. Form submissions are delivered to us by email using Resend (Resend, Inc.) acting as a data processor. We use this information only to respond to your enquiry. We do not collect health or medical data through this form, and we ask that you do not submit sensitive personal data (special category data under GDPR Article 9) via the form. Resend's privacy policy is available at resend.com/legal/privacy-policy.
If you choose to contact us via WhatsApp, your phone number, profile name, and the content of your messages are processed to handle your query. WhatsApp is operated by Meta Platforms Ireland Limited and is subject to its own privacy terms (whatsapp.com/legal/privacy-policy). We retain WhatsApp conversations only as long as needed to assist you. We are not responsible for Meta's independent processing of your data.
Some pages link to partner businesses and mention their discount codes. We run no affiliate tracking and earn no commission on those links or codes — they are ordinary links, and we receive nothing if you buy. Once you follow a link, the destination site is governed by its own privacy policy and may set its own cookies.
Cookies are small text files stored on your device. We use:
You can manage or refuse cookies through your browser settings, and you can withdraw consent at any time. Disabling some cookies may affect how the site works. For general guidance on cookies and your rights, see the Irish Data Protection Commission's cookies guidance at dataprotection.ie.
We share personal data only with trusted service providers who process it on our behalf, including Google (analytics), Resend (form email delivery), and Meta/WhatsApp (messaging). Some of these providers are based in, or transfer data to, the United States. Where personal data is transferred outside the European Economic Area, it is protected by appropriate safeguards such as the EU–U.S. Data Privacy Framework and/or the European Commission's Standard Contractual Clauses. We do not sell your personal data.
We retain personal data only for as long as necessary for the purpose it was collected, or as required by law. Newsletter data is kept until you unsubscribe; enquiry data is kept until your enquiry is resolved and for a reasonable period afterwards; contact and WhatsApp messages are kept only as long as needed to assist you. Analytics data is retained according to our Google Analytics configuration.
As a data subject in the EU/Ireland, you have the right to:
To exercise any of these rights, please email keith@nononsensefitness.ie. We will respond within one month as required by GDPR.
If you believe we have not handled your personal data lawfully, you have the right to lodge a complaint with the Irish supervisory authority:
Data Protection Commission
21 Fitzwilliam Square South, Dublin 2, D02 RD28, Ireland
Website: www.dataprotection.ie
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.
For any privacy-related questions or to exercise your rights, please email us at keith@nononsensefitness.ie.