GETTING FIT SHOULDN'T COST A FORTUNE.
One Irish lad upsetting the fitness industry. Fat-loss guides, a calorie tracker with a barcode scanner, and calculators for your exact numbers — all of it free, no email, no ads — built because getting fit shouldn't cost a fortune. No ads, no upsells, no subscription. Ever.
Does more than MyFitnessPal. Costs nothing.
Barcode scanner, no subscription. The big apps lock this behind €20 a month. Scan any packet — calories, protein, carbs, fat in two seconds.
Tells you if your food is processed. Every scan shows the Nutri-Score grade and NOVA ultra-processed rating — the truth the front of the pack hides.
Snap your plate, get the macros. Meal photo scanner estimates calories and protein when there's no barcode to scan.
No account. No ads. No catch. Your data never leaves your phone — we don't even have servers to send it to.
Eat less than you burn. That's it.
Every diet that ever worked — keto, fasting, slimming clubs — worked because of this one line. Everything else is packaging.
The one skill that changes everything
Tap each line. Thirty seconds now, every shop for the rest of your life.
NUTRITION · PER 100g
Start here. Always.
This is your total energy. Everything else follows from it. Know roughly what you burn a day, and this number finally means something.
The 10-per-100 benchmark
High protein = 10g of protein per 100 calories. That's the benchmark — per calorie, not per gram. 24g on 245 kcal? That's a keeper.
Total carbs includes sugar
Don't judge the carb line alone — check the sugar line under it separately. Carbs are fuel, not a threat.
The 5 / 15 rule
Under 5g sugar per 100g is low. Over 15g per 100g is high. Three grams? Green light.
Don't fear fat
Fat doesn't make you fat — excess calories do. Glance at saturated fat and keep that one reasonable. Done.
Everything you need. Nothing you pay for.
Day One
The fat-loss starter pack: your first two weeks planned — calorie target, protein, shopping list.
Get the free guide →Calorie Counter
Barcode scanner, macro tracking, processed-food ratings. No account, no ads, no subscription.
Install free →Calculators
Calories, macros, body fat — your exact numbers in under a minute, in plain English.
Run your numbers →The front of the pack is marketing.
The back is the truth. Flip it over — our scanner does this for every product in the shop.
GRANOLA"
Real result, same lad. From 90+kg to 72kg — a calorie target, protein, walking, patience. The exact plan is in the Day One pack.
Free 1-on-1 coaching check-ins
Real coaching, from the lad who actually did it. Free when it opens — no paid tier, no upsell.
Register your interest →One day… or day one?
Start with Day OneAbout the author
Keith O’Beirne went from 90kg to 72kg around a full-time job and two kids, after paying a personal trainer to learn the basics. He is not a doctor, dietitian or coach and does not sell coaching — he writes No Nonsense Fitness to give away what he paid to learn, free, with no ads, no subscriptions and no commission on any link. Read the full story or see how every number on this site is calculated.